Back

Back

Back

UX Redesign

Australian Mental Health Web App

UX Redesign

Australian Mental Health Web App

iOS & Desktop

Australian Mental Health Web App

Intro

In this UX redesign case study, I embark on a journey to enhance the digital experience of Lysn, a revolutionary platform that empowers users to seamlessly manage their mental well-being. Lysn represents a holistic approach to personal health and wellness, offering a range of services and resources.

My goal in this project was to transform the user experience, making it more intuitive, engaging, and supportive, ultimately improving the lives of those who rely on Lysn for their well-being needs as well as support Lysn’s business objectives.

Intro

In this UX redesign case study, I embark on a journey to enhance the digital experience of Lysn, a revolutionary platform that empowers users to seamlessly manage their mental well-being. Lysn represents a holistic approach to personal health and wellness, offering a range of services and resources.

My goal in this project was to transform the user experience, making it more intuitive, engaging, and supportive, ultimately improving the lives of those who rely on Lysn for their well-being needs as well as support Lysn’s business objectives.

Intro

In this UX redesign case study, I embark on a journey to enhance the digital experience of Lysn, a revolutionary platform that empowers users to seamlessly manage their mental well-being. Lysn represents a holistic approach to personal health and wellness, offering a range of services and resources.

My goal in this project was to transform the user experience, making it more intuitive, engaging, and supportive, ultimately improving the lives of those who rely on Lysn for their well-being needs as well as support Lysn’s business objectives.

Business Objective

Main objectives were conversions from landing on the website to then creating an account with Lysn and then booking. More user engagement, conversion will lead to more revenue generation for Lysn.

The main Lysn's differentiation from the industry is that we are significantly cheaper than most other mental health providers in Australia and we have Clinicians usually available same day or next day.

Main objectives were conversions from landing on the website to then creating an account with Lysn and then booking. More user engagement, conversion will lead to more revenue generation for Lysn.

The main Lysn's differentiation from the industry is that we are significantly cheaper than most other mental health providers in Australia and we have Clinicians usually available same day or next day.

Business Objective

Main objectives were conversions from landing on the website to then creating an account with Lysn and then booking. More user engagement, conversion will lead to more revenue generation for Lysn.

The main Lysn's differentiation from the industry is that we are significantly cheaper than most other mental health providers in Australia and we have Clinicians usually available same day or next day.

Problem Statement

Problem Statement

The mental health industry faces a dual challenge - high costs and long waiting times for clinician appointments. The primary goal is to provide affordable and prompt access to essential mental health care, enabling individuals to connect with professionals and effectively manage their mental health needs.




The Solution

In response to the findings from Competitor Analysis, Surveys, and Market Research, we present a concise yet robust solution:


1. Affordable Tiered Pricing: Our tiered pricing model accommodates various budgets, ensuring accessible mental health care.


2. Improved UX: User-centric design and personalized content enhance the overall experience.


3. Telehealth Access: We're reducing wait times with telehealth services, enabling quick connections to professionals.


4. Redesigned Onboarding: We are revamping the onboarding process to be intuitive, efficient, and user-friendly. New users will find it effortless to sign up, providing key information relevant to their mental health journey.


5. Smooth Booking Experience: Our booking system will be refined to ensure a straightforward and efficient process. Users can easily schedule appointments, choosing from a range of available time slots, enhancing the overall accessibility and convenience of our services.


6. Customized Matchmaking: Building on survey insights, we're implementing a unique patient-clinician matchmaking system. By considering user preferences and specific mental health needs, we ensure that individuals are connected with the most suitable professionals, fostering a highly personalized approach to care.

In response to the findings from Competitor Analysis, Surveys, and Market Research, we present a concise yet robust solution:


1. Affordable Tiered Pricing: Our tiered pricing model accommodates various budgets, ensuring accessible mental health care.


2. Improved UX: User-centric design and personalized content enhance the overall experience.


3. Telehealth Access: We're reducing wait times with telehealth services, enabling quick connections to professionals.


4. Redesigned Onboarding: We are revamping the onboarding process to be intuitive, efficient, and user-friendly. New users will find it effortless to sign up, providing key information relevant to their mental health journey.


5. Smooth Booking Experience: Our booking system will be refined to ensure a straightforward and efficient process. Users can easily schedule appointments, choosing from a range of available time slots, enhancing the overall accessibility and convenience of our services.


6. Customized Matchmaking:

Building on survey insights, we're implementing a unique patient-clinician matchmaking system. By considering user preferences and specific mental health needs, we ensure that individuals are connected with the most suitable professionals, fostering a highly personalized approach to care.

The Solution

In response to the findings from Competitor Analysis, Surveys, and Market Research, we present a concise yet robust solution:


1. Affordable Tiered Pricing: Our tiered pricing model accommodates various budgets, ensuring accessible mental health care.


2. Improved UX: User-centric design and personalized content enhance the overall experience.


3. Telehealth Access: We're reducing wait times with telehealth services, enabling quick connections to professionals.


4. Redesigned Onboarding: We are revamping the onboarding process to be intuitive, efficient, and user-friendly. New users will find it effortless to sign up, providing key information relevant to their mental health journey.


5. Smooth Booking Experience: Our booking system will be refined to ensure a straightforward and efficient process. Users can easily schedule appointments, choosing from a range of available time slots, enhancing the overall accessibility and convenience of our services.


6. Customized Matchmaking: Building on survey insights, we're implementing a unique patient-clinician matchmaking system. By considering user preferences and specific mental health needs, we ensure that individuals are connected with the most suitable professionals, fostering a highly personalized approach to care.

Process

Step 1: User Research

Step 1: User Research

  • Competitor Analysis: An analysis of existing mental health platforms such as BetterHelp and Talkspace was conducted to identify best practices and gaps in the market. This allowed us to understand what worked well and what could be improved in terms of user experience, pricing, and service availability.


  • Market Research: A thorough examination of the broader mental health care market was performed, including trends, emerging technologies, and regulatory considerations. This information helped in identifying opportunities and risks in the industry.


  • User Personas: User personas were developed based on the findings from user interviews and surveys. These personas represent distinct segments of our target audience, each with unique needs and challenges. They serve as a reference point for designing a more tailored and personalized mental health care experience.

Step 3: Information Architecture

  1. Organize Content:

  • Categorize the content into logical groups or sections. For example, you may have sections for "Mental Health Resources," "Telehealth Services," "User Profiles," and "Articles." Group content based on user needs and the goals you defined earlier.


2. Hierarchical Structure:

  • Develop a hierarchical structure by arranging the content groups in a logical order. Consider the most important and frequently accessed content at the top level, with subcategories underneath.


3. Navigation Menus:

  • Create primary and secondary navigation menus based on your content hierarchy. The primary menu typically includes the most critical sections, while the secondary menu may contain subcategories.


4. User-Friendly Labels:

  • Ensure that the labels you use for menu items and categories are clear, concise, and user-friendly. Avoid jargon or industry-specific terminology that may confuse users.

Step 2: User Journeys

  • Awareness and Information Gathering: Users become aware of our mental health care platform through various channels, such as online search, recommendations, or social media. They gather information about our services, pricing, and user reviews.


  • Sign-Up and Onboarding: Interested users proceed to sign up for our platform. The onboarding process is redesigned for simplicity, asking for essential information relevant to their mental health needs. User personas guide this step.


  • Personalized Assessment: After onboarding, users complete a personalized mental health assessment. This step is based on the user personas and survey data to provide tailored care.


  • Clinician Matchmaking: Leveraging survey data, our unique matchmaking system pairs users with the most suitable mental health professionals, considering their specific needs and preferences.


  • Telehealth Appointments: Users can schedule telehealth appointments effortlessly through a streamlined booking system. The wait time is minimal, and appointments are based on their availability and clinician match.

Step 3: Information Architecture

  1. Organize Content:

Categorize the content into logical groups or sections. For example, you may have sections for "Mental Health Resources," "Telehealth Services," "User Profiles," and "Articles." Group content based on user needs and the goals you defined earlier.


2. Hierarchical Structure:

  • Develop a hierarchical structure by arranging the content groups in a logical order. Consider the most important and frequently accessed content at the top level, with subcategories underneath.


3. Navigation Menus:

  • Create primary and secondary navigation menus based on your content hierarchy. The primary menu typically includes the most critical sections, while the secondary menu may contain subcategories.


4. User-Friendly Labels:

  • Ensure that the labels you use for menu items and categories are clear, concise, and user-friendly. Avoid jargon or industry-specific terminology that may confuse users.

Step 4: Wireframes

Wireframes and prototypes are essential for visually representing the layout, structure, and user interface of your website or platform. These visual representations serve as a blueprint for design and helped me and a stakeholder to find a common ground on how we see the future redesign of the website and the UX flow.

Step 5: High-fi for the Homepage

I really appreciate your time going through the case study. I hope it gave you a little insight into my design approach and the decisions I made. Let me know what you think!

Thank you!

I really appreciate your time going through the case study. I hope it gave you a little insight into my design approach and the decisions I made. Let me know what you think!

Thank you!

I really appreciate your time going through the case study. I hope it gave you a little insight into my design approach and the decisions I made. Let me know what you think!

Let's work together

For work inquires feel free to get in touch with me using the form below:

Let's work together

For work inquires feel free to get in touch with me using the form below:

kolessna@gmail.com

Copyright© 2022.